About Tetra Fish

About Tetra®

Tetra has been around since 1951. We’re the largest global manufacturer of ornamental fish food and the acknowledged global authority. We offer thousands of products and serve more than 1,000 dealers worldwide. Our website (intended for the U.S. audience) averages 80,000+ visitors per month. We communicate regularly with thousands of Facebook fans. And, we work to meet the needs of hundreds of thousands of hobbyists across the globe through our three brands: Tetra, Tetrafauna®, and TetraPond®.

Company History

Tetra’s tradition of innovation started more than 50 years ago in Melle, Germany, where Dr. Ulrich Baensch founded the company (Tetra Werke) and pioneered the development of flake fish food –– an innovation that revolutionized the industry. At the time, growing and harvesting food for your fish was a painstaking process. The advent of flake fish food not only made feeding your pet much easier. It opened the way for more people to own an aquarium.

Today, our biologists, chemists, and nutritionists continue to study and discover what keeps fish, reptiles, amphibians, ponds –– as well as aquatic plants–– thriving through a long, healthy life. Our focus remains on pioneering the development of innovative products, such as AquaSafe®, SafeStart®, ReptoHeat™, and ColorFusion Décor and LED lighting, just to name a few.

At Tetra, we’re dedicated to helping seasoned hobbyists and beginners alike enjoy a successful, life-long aquatic experience. We want to keep opening the way for more people to get involved, participate, and benefit from its rewards. Our goal is to reenergize the category by reinventing it –– building fish-, reptile-, and pond- keeping confidence, one innovation at a time.

After all, we’re not just biologists, nutritionists, and chemists. We’re hobbyists, too.


Tetra U.S. maintains a professional sales organization that’s regionally based so each sales rep can ensure the needs of their distributors and dealers are promptly met. The Tetra sales team enjoys a unique partnership with their trade network, working closely with each partner to develop and organize special promotions, in-store displays, co-op newspaper ads, and educational seminars.

Customer & Consumer Service

A well-trained and efficient Customer Service Team supports our sales team. In response to dealers' inquiries, Tetra customarily supplies product information, point-of-purchase materials, and informational literature at no cost.

The TetraCare Team and Consumer Support Team serve the diverse needs of our hobbyists' –– providing advice, guidance, and support when needed. And answering any questions they may have by telephone, mail, social media, and via our website.

Consumer Support can be reached at 1-800-526-0650, 7:30 a.m. to 5:30 p.m. EST, Monday through Friday.


Tetra U.S., located in Blacksburg, VA, is the center for production, warehousing, distribution, product development, and marketing.

Tetra Werke, located in Melle, Germany, is the research and manufacturing center for the Tetra fish foods, nutrition products, and water conditioners that supply a worldwide market.

Spectrum Pet, Home & Garden
, headquartered in Middleton, WI, is the parent company of Tetra and is a global and diversified consumer-products company offering a broad portfolio of market-leading, well-known, and widely trusted brands, including Rayovac®, VARTA®, Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister™, Remington®, George Foreman®, Black + Decker®, Farberware®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®, IAMS®, Eukanuba®, Digest-eeze™, Healthy-Hide®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag®, Liquid Fence®, Armor All®, STP® and A/C PRO®.

Choose TetraCare for aquarium and reptile support whenever you need it!
Tetra SafeStart – Add fish right away without the need for cycling.
TetraMin – The world's favorite fish food